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Benny Gold, designer/entrepreneur-turned-brand builder and now independent label owner and shopkeeper, celebrates the grand opening of his first retail shop, in the Mission district (21st @ Capp St.).

PBR Sponsorship in full effect

To appreciate the landmark of this is to know not just who Benny Gold is, but also the nature of the street wear apparel game and how it exhibits the universal and natural rise of designing in the background and doing work for others;  to building one’s own independent startup label.  This is big stuff!

Brief bio (from Highsnobiety):

Benny Gold is an independent graphic designer specializing in logo design and apparel graphics. He is best known for his work with Huf and Mash. Benny has created the original identities, for both brands.

Party should be cool.  Benny’s got a good circle of hustlers and bandits, building rep by running alongside/behind some of the greats including HUF, Mike Giant’s Rebel8, and Mega’s BLVCK SCVLE.  SF stand up!


Check this profile of Benny Gold (, done by Austin & Bryan Chu of  theWerehaus!

Stay Gold from The WereHaus on Vimeo.


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